Built by someone who understands your business.
Flowipy is created by Peter Billekvist, drawing on around 20 years of building websites and digital solutions for businesses. The lessons from all those projects are distilled into one focused product.
From client work to product.
Flowipy is created by Peter Billekvist, with around 20 years of experience in web design, development and digital strategy. After building websites and digital solutions for businesses across many industries, the same challenge kept appearing: small and growing businesses needed a simple, affordable way to accept bookings online and present themselves professionally — without the complexity of enterprise software or the cost of custom development.
That insight became Flowipy CalendarPage. Two decades of lessons from real client work, distilled into one focused product. A tool that does exactly what a growing business needs — online booking, a professional web presence, and customer management — without the noise.
Our principles.
Simplicity over features.
Every tool we build starts with one question: does this make the business owner's day easier? If it adds complexity without clear value, it doesn't ship.
Design matters.
Your booking page is often the first impression a customer has of your business. We believe it should look as good as the service you provide.
Built for real businesses.
We don't build for hypothetical users. Flowipy is shaped by real conversations with real business owners — from hair salons to consulting firms, photographers to personal trainers.
An independent product with big ambitions.
Flowipy is built and maintained from Sweden by Peter Billekvist and his team, combining deep technical expertise with a genuine understanding of what small businesses need to grow. No venture capital, no chasing the next funding round — just builders who care about making a great product.